Context
Beta.gouv.fr helps ministries and other public partners build simple, easy-to-use digital services with maximum impact. In a recent call for tenders, Beta.gouv.fr proposed to focus on different missions: making training and job offers visible, securing and making registrations more fluid, helping young people find their way around, helping young people and companies understand each other, and reducing the number of breaks.
Their problem was the following — "Is apprenticeship for me?"
Concept & strategy
To satisfy the demand, we decided to discover the various promising professions that are accessible through apprenticeship by offering an immersive experience — called Libère ta voie.
"To raise awareness among high school students about the world of apprenticeship and its different professions" is the objective we set for this project. It comes from our problematic: "How to make students aware of the jobs accessible through apprenticeship when school orientation is incomplete?".
These two starting elements allow us to respond to one of the missions proposed by Beta.Gouv.fr, which is to help young people find their way by helping them discover apprenticeship and the professions available through this path.
Design
We wanted to create an immersive experience so that the user is carried away by the experience offered. To do this, we decided to place the user in a three-dimensional space. Through this space, we were able to give volume and depth to our visuals thanks to the play of light and perspective, as well as a work on the material.
Each path is unique, with its own decor to allow a real immersion in the different trades available for apprenticeship.
