Brief
In a world with a global pandemic, warning users is essential to anticipate any needs and make them aware of the world around us. Our challenge was to redesign Doctolib user experience by proposing a new vertical for prevention.
Their problem was the following — "How can we propose a new approach to prevention that is accessible to everyone when there are limiting beliefs around prevention ?"
Concept
On the one hand: a check-up space consists in answering an online questionnaire about your health and then receiving the results in a few moments. The results allow us to carry out a health assessment and to offer personalized advice.
On the other hand: A "wellness" space in the form of a dashboard where the user can learn about potential check-ups that can be done for his age, he has the opportunity to learn more about his personal health, find good health tips to adopt at work and full of other features for his well-being.
The goal of this concept is to propose another way to bring prevention in a simple, fun and transparent way.
Design
We wanted to revitalize Doctolib while keeping their identity. Concerning the artistic direction we decided to stay close to the existing one, with the blue color as the dominant color or the use of sans serif typography.
The main addition was the illustrations for the awareness part, through the overview of the dashboard or the wellness area.
