
Brief
The objective is to create a water brand that will be presented at a wine fair. For this purpose, it is necessary that our brand is different and innovative so that even if the place of presentation is "not appropriate" our brand still attracts attention.
For that we had to create a whole world around the brand, from the name, to the creation of the bottle to finish with the graphic universe.
.Flak refers to the puddle of water, so it is a name with an offbeat connotation to highlight the product. A brand that wants to be simplistic by its name and its target to reach. The "K" at the end of the word can refer to minerals, especially potassium, which is good for health.