Context
After a long period of COVI19, the photography and print industry has suffered a major setback. We have to do something to move forward!
Their problems was the following — "how do we showcase more products and encourage clicks while not overloading the cognitive load of users and forgetting about other products?"
Define
From this issue came 3 distinct points: highlighting more products, encouraging clicks and not forgetting the other products.
For the first point we had a simple block at the top of the float line on the homepage with content managed by marketing that changed every day. The idea that came directly to us was to add another block to go from one block of content to two blocks. Then came the question of content hierarchy, do we make the blocks live with the same importance or do we put one forward more than the other? After discussion with the product and marketing team we decided to structure the information and put one block more in front than the other.
Concerning the second point, we had to make users want to click, whether through the wording, the assets or the design. For the design part, I was able to iterate on a solution that was temporarily released at Christmas, which fit our design system and the branding of Cheerz. The idea was to find the right balance between design investment and development time because we were in a rush on other structuring subjects.
This last point is in line with the others: encourage clicks. Don't drown the user in too many large animations, make him understand that there is still content below the float line to inspire him and make him discover the rest of the catalog.
Design
On the design side, we went through wireframes and especially A/B testing to know what worked best. To create a unique and uniform experience, we adapted this homepage to the Android and iOS applications. At the moment, the indicators are good, the redesign of the homepage seems to work well even if we are already thinking about other improvements.
