From this problematic, the following reflections follow: What is the source of inspiration? How to stand out from the competition? How to make all the poles and the associated business issues cohabit?.

Concerning the first point, we made a meeting between the product and marketing/com team to define the elements that would add a touch of inspiration. We took out the assets, whether it was the form or the content, the wording, whether it was a bit more the Cheerz Touch and the overall layout of the page.

For the second point quite related to the first, I decided to make a benchmark pushed competitors to see how was arranged the product sheet, if it was at the stage of making it inspiring and managing breakpoints. After that, I decided to put in the heart of our page the assets, which will be redone soon during a shooting.

And for the last point, we set up a ritual twice a week with all the people involved in the creation of this page, whether they are touched from near or far. The goal is to co-create this page to meet all the business challenges. Each design iteration was presented to the rest of these people and then we would iterate until we reached the desired version. Currently the subject is still in progress.